Search Engine Marketing & Search Engine Optimizition

THE ROLE OF E-MAIL MARKETING

2009-10-13T07:37:00.000-07:00

I am writing this blog after a long time. In this blog post I focus on just one specific topic with the realm of internet marketing: Email Marketing. I always prefer permission-based email marketing.

Permission-based email marketing refers to the practice of collecting information from website visitors, I am telling about the mail Id of the web site visitors, now communicating with them via e-mail with their direct consent. The “permission” aspect of permission-based email marketing is what separates lawful email marketers from the spammers that everyone contemns.

E-mail marketing works very well, it's like a never ending assets. When we have thousands of loyal subscribers and we put a strong and compatible offer in front of them, income becomes nearly automatic. I think the key to successful email marketing is the development of a legitimate trust relationship with the subscribers. We have to take the time to provide good content to our readers on a regular basis, then we’ll discover that our readers take all of our emails more seriously and they will opened the mails and read those. Sending the mails manually is more better then sending it through a software or something like that.

I had try this myself and got the positive result. One thing is very important here that your mail subject should be catchy, interesting and meaningful. This will make your subscribers to open the mail when they see it in their mail box. Hope this will help you and you will have the result.

SEO TECHNIQUE

2009-08-19T08:00:00.000-07:00

All we SEO and SEM related guys know some or many useful SEO techniques. Some of those really work good but some of those don't, whatever the technique we are using actually it depends on the project(website). We need to decide that, which type of project we are hendling and what is the right marketing strategy.

In this blog-post I am telling you one of the most useful technique, we do link building for getting better page-rank and the keyword position also and we do one way, reciprocal(2 way), 3 way link building.

Here is one of those;

AWESOME THREESOME TECHNIQUE:

This is a technique for getting back links in order to boost google Page rank. I think this as the best way of getting back links. This method is based on a looping linking concept rather than one way.

There should be minimum three members(link builders) and thats why the name "threesome" when we build links. This trick works in a very safe way so its "awesome". Now that there are three participating pages on three different sites one page links to other in a ring manner.
Suppose to say, the three sites are A, B and C. So when we exchange links then A links to B, B links to C and C links to A, nobody links each another directly but links like a circle.
"All the links are one way links and no one is returning favour to any other directly."

According to my view this technique is the safest technique I have ever seen till now. In this process two websites don't vote to each other directly but as Google prefer one way link(vote) so the three sites vote each other and beside it looks like a one way link. We do - comments posting, forum posting and many other process like that for gathering back links, I watched many of those links are "no follow".

Ok whatever are those but beside it if we try "Awesome Threesome technique", I think we will have better result then that.

UNIVERSAL SEARCH

2009-08-11T07:31:00.000-07:00

Google has made change to its system was the launch of universal search in 2007. So many things like blogs, videos etc. included in the first page of the search results. Universal search reduces the number of the relevant sites appear in the first page . As usual many sites have to pay to get the position on the page one.

I think, it is a part of the long slog to achieve ever more exact interpretations of users' queries. Actually the aim is to understand users' language and the intention of their search. Some brands will benefit from these semantically related search listings, those are now appear at the bottom of page one of search results when a user search.

Many people see this semantic search update as a small change. According to Neil McCarthy's thought "People can be a bit more relaxed in their use of language," he also says "They only have to use words from the right group rather than find the exact word."

This type of search accepts not only the search quarry matched is matched to the content of a particular web page, the meaning of the quarry matched to the meaning of the website.

Semantics beyond Google

So many rival search engines already use elements of semantics.
Rival search engine Ask boasts strong use of semantic search and an ability to understand questions, and soon it will have the capacity to answer questions.

We, the web world related guys need to wait if this changes bring some advantages to us or not, but according to my thought this will open a new way.

EARN WITH ONLINE BUSINESS

2009-07-20T07:28:00.000-07:00

Have you ever thought about a way to earn money working from home?
Running an online business and working from home saves you time, money. And It all begins with research.

Among all profitable online business start-up ideas in the market today, the most impotent is researching a particular product. The product is in demand and also Demands run like trends.
Even though there are many profitable online business start-up ideas available the first thing you need to do is to identify your niche market and decide that which particular type of customer you are aiming. But remember you can't aim to please everyone with your products.
While it is good to keep your niche market manageable, it is also important for you to make sure that your target is big enough to keep the business running. Keep it in your mind that you are doing this to supplement your income.

Now you start your business;

If you are a good writer and you think you can write your own web content do not bother hiring an article marketer to do this for you. Rather learn the art of Search Engine Optimization by browsing through good online articles. Find out what keywords are regularly used in search engines and check out the competition when it comes to writing.

As you are just starting out, you can make use of the free blog services to put up your website first, invest in a good domain name and transfer this address to a better looking website.

ALWAYS STARTS WITH A SMALL

I saw lots of profitable online business start up ideas fail because beginner entrepreneurs investing their money on a lot of things. According to my view start with what you have first when you are just beginning. Just try to sell products without spending too much on fancy websites, in any type of business you 'need to spend money to earn money' but always spend your money sagely.

EASY INTERNET MARKETING

2009-06-22T04:12:00.000-07:00

If you want to reach worldwide customers you should make your business online. Internet marketing is the easiest way to do it.

If you want to have a good quality visits to your website then the first thing you need to do is to optimize your website properly. But you should create your website according to market demand and you also follow the rules and regulations when build a website.

The properly built website with good SEO practice will surely attract more visitors to your website. This is the first and foremost thing you will need to concentrate when it comes to setting up online business. I am not advertising and not to suggest you any name of - SEO service provider (freelancer) or any SEO company. But the success of your online business or service will depend entirely on how well you are SEO proofing your website and if you are the owner of the site, it would be better that first you gather some knowledge about SEO and SEM(SEARCH ENGINE MARKETING).

Importance of Search Engine Optimization:
Search engine optimization is a method of increasing the amount of visitors and the awareness of a website by ranking high in the search engines.

Search engine optimization helps to guarantee that the website is available to a search engine and enhances the chances that the website will be found by the search engines.

Statistically, the search engines deliver to websites more than 40% of the traffic. The rest comes from other online channels. To explain the importance of Search Engine Optimization, read the following few lines taken from a survey result.

“The Role of Search in Business to Business Buying Decisions” is a well-designed study of approximately 1500 participants responding to a survey.When participants were asked to indicate how they would go about making a B2B purchase, 93.2 percent said they would research the purchase online.

When asked if they would use a search engine at some point in this task, 95.5 percent of participants indicated that they would use search engines to find out the the desired product.

When asked where they would start their search for information, 63.9 percent of participants chose a search engine over consumer review sites, e-commerce sites, manufacturer’s sites, and industry portals.

When taking budget into consideration, manufacturer’s sites and industry portals were the chosen starting place as budgets increased. However, 86.9 percent of participants said they would visit a search engine after visiting those sites.

Beside this, if you maintain a quality content according to your website and also make your site user friendly your can increase the conversation rate (make your visitor convert into buyer who also buy your product and services). SEO ANALYZERS provided this services for your website.

From my personal experience as a SEO ANALYZER, I realize that SEO is the best way to generate traffic or users to your website. With out this process may be you will have the visitors, tht's good. But if you do this(SEO) then you will have the BEST result.

Manage Your Sites According to Market Demand

2009-06-12T05:05:00.000-07:00

Determining what master resale rights products and private label rights products will be in demand, how to organize your website, and how to most effectively draw targeted traffic to your website are critical to your success.
You found countless opportunities on the Internet, but sometimes there are so many that it is hard to know where to you focus.

For example, have you ever wondered?
(1)What topics are most in demand?
(2)Whether people are more interested in e-Books or in software and scripts?
(3)Whether you should be blogging and pinging RSS feed directories? (Blogging is the famous idea to increase you website traffic in now days)

I recently spent a number of days pouring over eight weeks worth of log files for a master resale rights and private label rights website, and learned the answers to the questions above.

(1)What topics are most in demand?

People are very interested in new master resale rights products and private label rights products. The third most visited page was the "What's New" page. About a third of the people who visited the home page visited the "What's New" page. The topic that attracted the most visitors was Niche Products, followed closely by Internet Marketing and then Webmaster Resources.

(2)Whether people are more interested in e-Books or in software and scripts?

The three most popular types of master resale rights products and private label rights products were e-Books, Software and Scripts, and other Membership Web Sites. Three times as many people visited the e-Books section as visited the Software & Scripts section. The Membership Web Sites section was only slightly less popular than the Software & Scripts section.

(3)Whether you should be blogging and pinging RSS feed directories?

The most visited page on the entire website was the main RSS feed page. If you are not using RSS feeds on your site and pinging RSS feed directories when you post, you may be missing out on a huge amount of traffic. And though the blog section had very few posts, it was one of the most visited sections on the website.

Like the blog section, the articles section was one of the most visited sections on the website. If you don't have a blog and an articles section on your website, you are missing out on a lot of traffic.
A great way to use blogs and articles sections is to post news and articles and then include teasers in email newsletters to your subscribers. Just put a short introduction or a summary of each in your newsletter, with links for your subscribers to follow and read more. That's a great bridge to bring people from your newsletter back into your website.

Those above information will help you to create a successful website, in this economic climate everybody who are going to create a website, they should think about this.
It would be better if we think first.

Search engine submission(Sitemap)

2009-06-05T04:51:00.000-07:00

In my last post I told you about the sitemap, now I tell you about the sitemap submission.

By submitting Sitemaps to a search engine, webmaster's is only helping that engine's crawlers to do a better job of crawling their site(s). Using this protocol does not guarantee that web pages will be included in search indexes, nor does it influence the way that pages are ranked in search results.

If the Sitemaps are submitted directly to a search engine, it will return status information and any processing errors. The details involved with submission will vary with the different search engines. The location of the Sitemap can also be included in the robots.txt file.

Must remember that, the be the complete URL to the Sitemap, such as: http://www.domain-name.com/sitemap.xml.
This directive is independent of the user-agent line, so it doesn't matter where it is placed in the file. If your website has several Sitemaps, this url can simply point to the main Sitemap index file.

Here is another one most important thing you should remember about the sitemap;

Sitemap limits:
Sitemap files have a limit of 50,000 URLs and 10 megabytes per sitemap. Sitemaps can be compressed using gzip, reducing bandwidth consumption.

You also have some benefits of the sitemap.

Site maps can improve search engine optimization(SEO) of a site by making sure that all the pages are easily navigable.

I think all SEO related guys need it. This especially is important if a site uses a dynamic access to content such as Adobe Flash or JavaScript menus that do not include HTML links.

It also act as a navigation aid by proving an overview of a site's content at a single glance.
Most search engines will only follow a finite number of links from a page, so if your site have a large number of links, the sitemap may be required so that search engines and visitors can access all content on the site.

So, I think the above info by me will help you somewhat while you go for on-page optimization.
If you have any quarries or something modern please voice your own opinion!

ONPAGE OPTIMIZATION:: SITEMAP

2009-05-29T06:00:00.000-07:00

THIS IS ONE OF THE ON PAGE FACTOR TO SET YOUR WEBSITE ON THE FAST TRACK TO SUCCESS.

A Sitemap is an XML file that lists the URLs for a site, It can be
(1)A document in any form used as a planning tool for web design,
Or
(2)A web page that lists the pages on a web site.

Sitemap allows webmasters to include additional information about each URL: when it was last updated, how often it changes, and how important it is in relation to other URLs in the site. This allows search engines to crawl the site more intelligently.

Sitemaps are particularly beneficial on websites where:

* some areas of the website are not available through the browsable interface,
or
* webmasters use Flash content that is not normally processed by search engines.

The webmaster can generate a Sitemap containing all accessible URLs on the site and submit it to search engines. Since Google, MSN, Yahoo, and Ask use the same protocol now, having a Sitemap would let the biggest search engines have the updated pages information.
The Sitemap Protocol format consists of XML tags. Sitemaps can also be just a plain text list of URLs.
Sitemap contains just one URL and uses all optional tags.

Sitemap's elements has some specifications;
Here are three of them:
(1) Element:"loc". It's provide the full URL of the page, including the protocol and a trailing slash, if required by the site's hosting server. This value must be less than 2,048 characters.

(2) Element: "lastmod". The date that the file was last modified, in ISO 8601 format. This can display the full date and time or, if desired, may simply be the date in the format YYYY-MM-DD.

(3) Element: "changefreq". It's indicate how frequently the page may change: monthly, weekly, daily, hourly, always or never.

'Always' is used to denote documents that change each time that they are accessed. 'Never' is used to denote archived URLs. This is used only as a guide for crawlers, and is not used to determine how frequently pages are indexed.

In my coming post I'll tell about the sitemaps-search engine submission.

Just Browsing?

2009-05-18T01:29:00.000-07:00

A Web Store
May Follow You
Out the Door

IF you try on a T-shirt in a department store dressing room, but choose not to buy it, a persistent sales clerk won’t pursue you into the street yelling, “Hey, are you sure?” Nor will you receive a call at your home the next day to check again if you want to complete the purchase.

In the online world, visitors to Web stores who touch the goods and gather information but leave without buying may be subjected instantaneously to “remarketing,” in the form of nagging e-mail messages or phone calls.

A new Web service, called Abandonment Tracker Pro, is in beta testing and scheduled for formal release next month. Developed by See Why in Andover, Mass., the service will alert a subscribing Web store when a visitor places an item in a shopping cart or begins an application and does not complete the final step.

The idea that a visitor isn’t entitled to leave an online store empty-handed without being pestered sounds distasteful enough. But having that contact start immediately seems a new form of marketing brazenness. Abandonment Tracker’s remarketing depends upon knowing the e-mail address of the wayward prospect; knowing the phone number will make follow-up phone calls possible, too. (And if you’ve signed in, a store would be able to find you with the e-mail address you provided when you registered.)

TIPS FOR WEBSITE SUCCESS

2009-05-16T05:13:00.000-07:00

STOP BOUNCING:

TIPS FOR WEBSITE SUCCESS

Believe me you don't need a Ph.D. to understand your website data.
Free tools like GOOGLE ANALYTICS can help simplify your website data, so you better understand that what visitors are doing when they arrive on your site.
You may be used to reading about how many “hits” a site or a page has received.

Bounce rate is insightful because from the perspective of a website visitor, it measures this phenomenon: "I came; I puked; I left." While metrics like visitors show the number of people who came to your site, bounce rate will tell you how many of those people were unimpressed and left your site without taking any action.

Here are two Bounce rate attribute:
(1)Measure the number of people who landed on your page refuse to give you a single click.

(2)It will help you to understand where to make changes in your website in under an hour.

If you have a Google Analytic account, you'll see this when you log in:

This means that 76.93 percent of website visitors came to the site, "puked," and left.

Here are two simple and specific ideas to fix that:
(1) Find out where your visitors are coming from and which of these sites sends visitors with the highest bounce rate. To do so you have to do is go to "Traffic Sources" (in Google Analytics) and click on referring sites.
Then you know which sites are your Best Friend Forever. By identifying the sites that are sending you visitors with high bounce rate, you can investigate the reasons.
Make changes to ensure that visitors find what they are looking for when they come to your site.

(2)Go to “Content” (labeled as such in Google Analytics) and click on "Top Landing Pages" report.
Then you can see different pages of your website and the corresponding bounce rates.
You don't decide the homepage of your website. When people search, the engine finds the most relevant page on your site and that's the homepage, So remember it. The report shows you the pages of your website and which ones might be letting you down by not engaging your visitors enough to get even one click!

Now you can discover which sources are your Best Friend Forever and which pages on your site need some sprucing up. This will ensure lower bounce rates, higher engagement with your site, and perhaps even higher revenue.

In this economic climate, this post designed to cover ways to make your website as successful as possible.

Why Search Engine Marketing is a MUST!

2009-05-15T04:18:00.000-07:00

What is the most important part of marketing a website?

A website that will bring people to it. Turns out that the biggest factor is usually search engine marketing. Search engines can drive very qualified traffic to a website, the process of searching for something in an inquiry is initiated by the user.

According to a number of studies done, there are approximately seventy eight hundred million people who access the internet and 84% of them seek their information via internet search engine.
Finally we can say that the majority of those seeking search engine help for getting information and they will look only the first one or two pages listed listed by the search engine.
So we want our website as high as possible and it would be better if the site comes top while we searching. The best way that you can accomplish a high ranking is by an aggressive search engine marketing campaign. There is no better way to get a piece of that seventy eight hundred million people.

Search engine marketing is based on knowing how these search engines work. Search engines use software that looks all over the web for content to index for the engines use. The software need to find text machine readable content on sites to index and categorize it. It looks for meta tags, content on the pages, and file names.
The better your content in terms of hitting search engine friendly topics, the better your chances of being ranked highly by the software reporting to the search engine are.

The search engine marketing has become so big and they realized that it is not just important to make sure people find what they want and that sites have equal opportunity to be found, but rather that they themselves need to make money.

The search engines now worry more about finding the most significant information so that advertising revenue can be used on the search engine sites.

Having a presence on the internet is important to business and many individuals. However, to be effective it is important that people find their way to your website. Basically, you know that exposure equals revenue. In order to make that exposure a reality, marketing is the key. More specifically, search engine marketing is important.

After ensure that your website shows up early search engine searches, you can draw many more people to your site than just through traditional marketing techniques.

THE POWER OF KEYWORDS (PPC)

2009-05-05T06:50:00.000-07:00

The quality of pay per click campaign is the right keywords list.

It’s important to search for and research high quality keywords. Make a long list, and make sure you check out every possible avenue for success. Think of a different way that your word might be interpreted. That also help you to getting a good keyword rank in the major SEARCH ENGINES.
Those keywords also fetch the traffic to your website.

*** Initially you can use; misspelled words, domain names, products, serial numbers and plurals. Sometimes searchers forget to put spaces in between words and when you use these types of key phrases you can find more traffic.

Your pay per click campaign’s success will be dependent on how good your list of keywords is. For this reason you will want to look into all your choices before using your keywords.

MISTAKES(don't do that):
In Pay per Click advertising many new advertisers may make many killer mistakes, which could land them in to deep hot waters. In PPC advertising not only the ad copy plays an important role, landing page and call to action are equally important as well.
Landing page is the one which can convert your visitors to your buying customers or subscribers.

(1) If your landing page meets the customers requirement and have all the information which customer is looking for you get conversion from this click.

(2)Landing page optimization and elimination of dead and non-active keywords is the key for effective landing pages.

My all suggestions about PPC campaign and to avoid those killer mistakes.

The next step of Search Engine Marketing

2009-05-05T05:07:00.000-07:00

Be aware of the new signals and able to develop new forms of optimization and strategy

I have just read a great document by Mike Garaham about the future of SEARCH ENGINE MARKETING.
Mike Grehan states the need for us SEO’s to become aware of placing a much larger emphasis on optimizing a range of file types, from PDFs to images to audio/visual content.

I have 2 important aspects:

(1)Search results will be heavily influenced by end users, such as geographic location, time of day, previous searching history and peer group preference. Signals from end users who couldn't vote for contents via links from web pages are now able to vote for content with their clicks, book marks, tags and ratings. These are very strong signals for search engines and these are the best...

(2)The introduction of GOOGLE's Universal Search: 'Google’s vision for universal search is to ultimately search across all its content sources, compare and rank all the information in real time, and deliver a single, integrated set of search results that offers users precisely what they are looking for.
Universal search offers many new method of increasing visibility in search engine.

Universal Search results, Social networking may be changing SEO as we know it.

Matt Cutts, Google Engineer and Head of Web Spam Team mentioned:
“Marketers need to embrace universal search by integrating video, images, books, etc. As far as Google trends go for 2009, they will affect SEOs as well.”