Tuesday, May 5, 2009
The next step of Search Engine Marketing
Be aware of the new signals and able to develop new forms of optimization and strategy
I have just read a great document by Mike Garaham about the future of SEARCH ENGINE MARKETING.
Mike Grehan states the need for us SEO’s to become aware of placing a much larger emphasis on optimizing a range of file types, from PDFs to images to audio/visual content.
I have 2 important aspects:
(1)Search results will be heavily influenced by end users, such as geographic location, time of day, previous searching history and peer group preference. Signals from end users who couldn't vote for contents via links from web pages are now able to vote for content with their clicks, book marks, tags and ratings. These are very strong signals for search engines and these are the best...
(2)The introduction of GOOGLE's Universal Search: 'Google’s vision for universal search is to ultimately search across all its content sources, compare and rank all the information in real time, and deliver a single, integrated set of search results that offers users precisely what they are looking for.
Universal search offers many new method of increasing visibility in search engine.
Universal Search results, Social networking may be changing SEO as we know it.
Matt Cutts, Google Engineer and Head of Web Spam Team mentioned:
“Marketers need to embrace universal search by integrating video, images, books, etc. As far as Google trends go for 2009, they will affect SEOs as well.”