Friday, May 29, 2009
ONPAGE OPTIMIZATION:: SITEMAP
|THIS IS ONE OF THE ON PAGE FACTOR TO SET YOUR WEBSITE ON THE FAST TRACK TO SUCCESS.|
A Sitemap is an XML file that lists the URLs for a site, It can be
(1)A document in any form used as a planning tool for web design,
(2)A web page that lists the pages on a web site.
Sitemap allows webmasters to include additional information about each URL: when it was last updated, how often it changes, and how important it is in relation to other URLs in the site. This allows search engines to crawl the site more intelligently.
Sitemaps are particularly beneficial on websites where:
* some areas of the website are not available through the browsable interface,
* webmasters use Flash content that is not normally processed by search engines.
The webmaster can generate a Sitemap containing all accessible URLs on the site and submit it to search engines. Since Google, MSN, Yahoo, and Ask use the same protocol now, having a Sitemap would let the biggest search engines have the updated pages information.
The Sitemap Protocol format consists of XML tags. Sitemaps can also be just a plain text list of URLs.
Sitemap contains just one URL and uses all optional tags.
Sitemap's elements has some specifications;
Here are three of them:
(2) Element: "lastmod"
'Always' is used to denote documents that change each time that they are accessed. 'Never' is used to denote archived URLs. This is used only as a guide for crawlers, and is not used to determine how frequently pages are indexed.
In my coming post I'll tell about the sitemaps-search engine submission.
Monday, May 18, 2009
|A Web Store|
May Follow You
Out the Door
IF you try on a T-shirt in a department store dressing room, but choose not to buy it, a persistent sales clerk won’t pursue you into the street yelling, “Hey, are you sure?” Nor will you receive a call at your home the next day to check again if you want to complete the purchase.
In the online world, visitors to Web stores who touch the goods and gather information but leave without buying may be subjected instantaneously to “remarketing,” in the form of nagging e-mail messages or phone calls.
A new Web service, called Abandonment Tracker Pro, is in beta testing and scheduled for formal release next month. Developed by See Why in Andover, Mass., the service will alert a subscribing Web store when a visitor places an item in a shopping cart or begins an application and does not complete the final step.
The idea that a visitor isn’t entitled to leave an online store empty-handed without being pestered sounds distasteful enough. But having that contact start immediately seems a new form of marketing brazenness. Abandonment Tracker’s remarketing depends upon knowing the e-mail address of the wayward prospect; knowing the phone number will make follow-up phone calls possible, too. (And if you’ve signed in, a store would be able to find you with the e-mail address you provided when you registered.)
Saturday, May 16, 2009
TIPS FOR WEBSITE SUCCESS
| STOP BOUNCING:|
TIPS FOR WEBSITE SUCCESS
Believe me you don't need a Ph.D. to understand your website data.
Free tools like GOOGLE ANALYTICS can help simplify your website data, so you better understand that what visitors are doing when they arrive on your site.
You may be used to reading about how many “hits” a site or a page has received.
Bounce rate is insightful because from the perspective of a website visitor, it measures this phenomenon: "I came; I puked; I left." While metrics like visitors show the number of people who came to your site, bounce rate will tell you how many of those people were unimpressed and left your site without taking any action.
Here are two Bounce rate attribute:
(1)Measure the number of people who landed on your page refuse to give you a single click.
(2)It will help you to understand where to make changes in your website in under an hour.
If you have a Google Analytic account, you'll see this when you log in:
This means that 76.93 percent of website visitors came to the site, "puked," and left.
Here are two simple and specific ideas to fix that:
(1) Find out where your visitors are coming from and which of these sites sends visitors with the highest bounce rate. To do so you have to do is go to "Traffic Sources" (in Google Analytics) and click on referring sites.
Then you know which sites are your Best Friend Forever. By identifying the sites that are sending you visitors with high bounce rate, you can investigate the reasons.
Make changes to ensure that visitors find what they are looking for when they come to your site.
(2)Go to “Content” (labeled as such in Google Analytics) and click on "Top Landing Pages" report.
Then you can see different pages of your website and the corresponding bounce rates.
You don't decide the homepage of your website. When people search, the engine finds the most relevant page on your site and that's the homepage, So remember it. The report shows you the pages of your website and which ones might be letting you down by not engaging your visitors enough to get even one click!
Now you can discover which sources are your Best Friend Forever and which pages on your site need some sprucing up. This will ensure lower bounce rates, higher engagement with your site, and perhaps even higher revenue.
In this economic climate, this post designed to cover ways to make your website as successful as possible.
Friday, May 15, 2009
Why Search Engine Marketing is a MUST!
| What is the most important part of marketing a website?|
A website that will bring people to it. Turns out that the biggest factor is usually search engine marketing. Search engines can drive very qualified traffic to a website, the process of searching for something in an inquiry is initiated by the user.
According to a number of studies done, there are approximately seventy eight hundred million people who access the internet and 84% of them seek their information via internet search engine.
Finally we can say that the majority of those seeking search engine help for getting information and they will look only the first one or two pages listed listed by the search engine.
So we want our website as high as possible and it would be better if the site comes top while we searching. The best way that you can accomplish a high ranking is by an aggressive search engine marketing campaign. There is no better way to get a piece of that seventy eight hundred million people.
Search engine marketing is based on knowing how these search engines work. Search engines use software that looks all over the web for content to index for the engines use. The software need to find text machine readable content on sites to index and categorize it. It looks for meta tags, content on the pages, and file names.
The better your content in terms of hitting search engine friendly topics, the better your chances of being ranked highly by the software reporting to the search engine are.
The search engine marketing has become so big and they realized that it is not just important to make sure people find what they want and that sites have equal opportunity to be found, but rather that they themselves need to make money.
The search engines now worry more about finding the most significant information so that advertising revenue can be used on the search engine sites.
Having a presence on the internet is important to business and many individuals. However, to be effective it is important that people find their way to your website. Basically, you know that exposure equals revenue. In order to make that exposure a reality, marketing is the key. More specifically, search engine marketing is important.
After ensure that your website shows up early search engine searches, you can draw many more people to your site than just through traditional marketing techniques.
Tuesday, May 5, 2009
THE POWER OF KEYWORDS (PPC)
The quality of pay per click campaign is the right keywords list.
It’s important to search for and research high quality keywords. Make a long list, and make sure you check out every possible avenue for success. Think of a different way that your word might be interpreted. That also help you to getting a good keyword rank in the major SEARCH ENGINES.
Those keywords also fetch the traffic to your website.
*** Initially you can use; misspelled words, domain names, products, serial numbers and plurals. Sometimes searchers forget to put spaces in between words and when you use these types of key phrases you can find more traffic.
Your pay per click campaign’s success will be dependent on how good your list of keywords is. For this reason you will want to look into all your choices before using your keywords.
MISTAKES(don't do that):
In Pay per Click advertising many new advertisers may make many killer mistakes, which could land them in to deep hot waters. In PPC advertising not only the ad copy plays an important role, landing page and call to action are equally important as well.
Landing page is the one which can convert your visitors to your buying customers or subscribers.
(1) If your landing page meets the customers requirement and have all the information which customer is looking for you get conversion from this click.
(2)Landing page optimization and elimination of dead and non-active keywords is the key for effective landing pages.
My all suggestions about PPC campaign and to avoid those killer mistakes.
The next step of Search Engine Marketing
Be aware of the new signals and able to develop new forms of optimization and strategy
I have just read a great document by Mike Garaham about the future of SEARCH ENGINE MARKETING.
Mike Grehan states the need for us SEO’s to become aware of placing a much larger emphasis on optimizing a range of file types, from PDFs to images to audio/visual content.
I have 2 important aspects:
(1)Search results will be heavily influenced by end users, such as geographic location, time of day, previous searching history and peer group preference. Signals from end users who couldn't vote for contents via links from web pages are now able to vote for content with their clicks, book marks, tags and ratings. These are very strong signals for search engines and these are the best...
(2)The introduction of GOOGLE's Universal Search: 'Google’s vision for universal search is to ultimately search across all its content sources, compare and rank all the information in real time, and deliver a single, integrated set of search results that offers users precisely what they are looking for.
Universal search offers many new method of increasing visibility in search engine.
Universal Search results, Social networking may be changing SEO as we know it.
Matt Cutts, Google Engineer and Head of Web Spam Team mentioned:
“Marketers need to embrace universal search by integrating video, images, books, etc. As far as Google trends go for 2009, they will affect SEOs as well.”