Saturday, May 16, 2009
TIPS FOR WEBSITE SUCCESS
| STOP BOUNCING:|
TIPS FOR WEBSITE SUCCESS
Believe me you don't need a Ph.D. to understand your website data.
Free tools like GOOGLE ANALYTICS can help simplify your website data, so you better understand that what visitors are doing when they arrive on your site.
You may be used to reading about how many “hits” a site or a page has received.
Bounce rate is insightful because from the perspective of a website visitor, it measures this phenomenon: "I came; I puked; I left." While metrics like visitors show the number of people who came to your site, bounce rate will tell you how many of those people were unimpressed and left your site without taking any action.
Here are two Bounce rate attribute:
(1)Measure the number of people who landed on your page refuse to give you a single click.
(2)It will help you to understand where to make changes in your website in under an hour.
If you have a Google Analytic account, you'll see this when you log in:
This means that 76.93 percent of website visitors came to the site, "puked," and left.
Here are two simple and specific ideas to fix that:
(1) Find out where your visitors are coming from and which of these sites sends visitors with the highest bounce rate. To do so you have to do is go to "Traffic Sources" (in Google Analytics) and click on referring sites.
Then you know which sites are your Best Friend Forever. By identifying the sites that are sending you visitors with high bounce rate, you can investigate the reasons.
Make changes to ensure that visitors find what they are looking for when they come to your site.
(2)Go to “Content” (labeled as such in Google Analytics) and click on "Top Landing Pages" report.
Then you can see different pages of your website and the corresponding bounce rates.
You don't decide the homepage of your website. When people search, the engine finds the most relevant page on your site and that's the homepage, So remember it. The report shows you the pages of your website and which ones might be letting you down by not engaging your visitors enough to get even one click!
Now you can discover which sources are your Best Friend Forever and which pages on your site need some sprucing up. This will ensure lower bounce rates, higher engagement with your site, and perhaps even higher revenue.
In this economic climate, this post designed to cover ways to make your website as successful as possible.